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Calendar rings in sales of $8,000

"Guelph Mercury Local news, Monday, June 23, 2003, p. A3
Mercury Staff

GUELPH - If the pre-order sales of next year's Breast of Canada calendar are any indication, 2004 will be a very good year for Guelph's Sue Richards.

The Guelph woman doesn't want to get too excited just yet. "There's plenty of time for things to go wrong," she quipped. But in the last month she's sold $8,000 worth of calendars. Orders have come streaming in from California, Illinois, Cornerbrook, Nfld., and Victoria, B.C. "It's a roaring start and a real pat on the back for me," Richards said.

Richards launched the first calendar in 2001 and lost in the neighbourhood of $50,000. She came back the next year with a business plan, a swanky Web site and determination she'd do better.

Only half into 2003, with the 2004 edition almost ready to go to print, the pre-orders are a show of confidence and a sign to her that she's on the right track. The calendar features black and white art photos of bare-breasted women, plus advice and information about breast health. "It's not just about breast cancer," said Richards, although net proceeds will go to the Canadian Breast Cancer Network. "It's about humour, good information, taking control of your health and honouring yourself. "Plus, as a calendar, it has a good design. There's really enough room to write down the events in your life."

Anyone wanting more information or to pre-order a calendar can check the Web site, located at www.breastofcanada.com. Richards can also be reached by phone at 767-0142.

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