BoC Media
2001 to Now



Artistic portraits of women's breasts are one way to draw attention to the subject of breast health.

Toronto Sun
Sunday, October 13, 2002 
Lifestyle Section, Page 37


The Breast of Canada 2003 calendar "is guaranteed to inspire conversation," says publisher Sue Richardson, of Guelph's Art Jam. "If people aren't talking about what causes breast cancer or how to prevent it, they're certainly not doing anything about it."

Net proceeds from the second annual calendar support the work of the Canadian Breast Cancer Network (CBCN), a national agency representing more than 150 support and advocacy groups across the country.

"Breast of Canada is an extraordinary and important breast health tool that will help raise awareness and motivate action about the prevention and early detection of breast cancer," says Michelle Kowlessar of the CBCN.

Guelph photographer Melanie Gillis turned her lens on 26 amateur models, including a breast cancer survivor, and showcased them in beautiful portraitures.

"We are trying to portray women's breasts from all age groups in the context of health and wellness," says Richards. "These are artistic, respectful photos that we hope will expand people's perception of breasts in a positive, life-affirming way."

The 2003 edition salutes women sports figures and includes information on breast self-examinations and resources. It also takes a lighter approach by earmarking February 13 as Dead Bra Day, which encourages women to throw out their old bras. She's also designated July 13 as Breast of Canada Day and hopes Canadians will take a "positive and celebratory" approach to making breast health a priority.

The Breast of Canada calendar costs $19.95 and is available in more than 200 stores across the country. You can also order online at www.breastofcanada .com or phone 519-767-0142.

Illustration: photo by Melanie Gillis


The Toronto Sun Copyright (c) 2002, Sun Media Corporation